PROFESSIONAL SUMMARY

Entrepreneurial business owner and sales leader with nearly three decades of experience building, managing, and scaling service-based businesses across multiple industries. Proven expertise in client acquisition, revenue growth, brand development, and operations management.

Recognized top sales performer with a strong background in negotiation, closing, and relationship management. Licensed professional experienced in regulated industries, with a focus on trust, compliance, and delivering premium client experiences.

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CORE COMPETENCIES

• Business Operations & Management
• Sales & Revenue Generation
• Client Acquisition & Retention
• Negotiation & Closing
• Marketing Strategy & Brand Development
• Relationship Management
• Leadership & Team Collaboration
• Strategic Partnerships
• Regulatory Compliance & Client Confidentiality

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PROFESSIONAL EXPERIENCE

Business Owner / Operations Manager
Independent Practice & Contract Roles | 2017 – Present

• Built and scaled a high-demand service-based business from the ground up
• Developed and executed marketing strategies driving consistent client growth
• Established referral networks with clinics, trainers, and performance organizations
• Managed full business operations including pricing, scheduling, and service delivery
• Positioned services as premium offerings, attracting high-value clientele
• Negotiated service agreements and client packages in competitive markets
• Maintained strong client retention through relationship management and results-driven service

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Business Owner / Fitness Studio Operator
Private Training Studio & CrossFit Facility | 2008 – 2013

• Founded and operated a personal training studio and CrossFit-based facility
• Developed client acquisition strategies and built a consistent membership base
• Managed daily operations including programming, scheduling, and client services
• Created marketing initiatives to grow brand awareness and local presence
• Delivered coaching services while maintaining high client retention and satisfaction
• Established a strong community-focused brand driving referrals and repeat business

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Automotive Sales Consultant (Top Performer)
Davis Chevrolet | Airdrie, Alberta | 2013 – 2015

• Consistently ranked as a top sales performer in a high-volume dealership
• Built strong client relationships, driving repeat and referral business
• Negotiated and closed vehicle sales in a competitive environment
• Delivered a high-conversion, customer-focused sales experience

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Automotive Sales Consultant (Top Performer)
Country Hills Toyota | Calgary, Alberta | 2013 – 2015

• Achieved top sales performance through strong conversion and client trust
• Managed full sales cycle from lead generation to closing
• Delivered exceptional customer experience leading to repeat business
• Thrived in a fast-paced, target-driven environment

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Business Owner / Horse Training & Horse Massage
Edmonton, Alberta | 1996 – 2000

• Founded and managed a horse training and equine massage business
• Built a strong client base through word-of-mouth marketing and premium service
• Managed all operations including scheduling, client communication, and service delivery
• Developed marketing materials and promoted services within equine communities
• Maintained consistent customer satisfaction and repeat business

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Business Owner / Cleaning Company 
Airdrie, Alberta | 2000 – 2002

• Owned and operated a residential and commercial cleaning business
• Managed client acquisition, contracts, and scheduling for multiple accounts
• Supervised employees and maintained quality control standards
• Implemented operational systems to improve efficiency and customer satisfaction

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Lead Practitioner / Team Leader
Zerone Canada – Athletic Care Division | 2024 – 2025

• Led service delivery within a high-performance division
• Collaborated with multidisciplinary teams to optimize operations and client outcomes
• Strengthened client relationships and contributed to brand credibility

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Lead Practitioner
Innovation Physiotherapy | 2024 – 2025

• Delivered services within a professional team environment
• Supported client experience, retention, and operational flow

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Performance Environment Experience
Crash Conditioning | Calgary, Alberta

• Operated within a high-performance training environment supporting elite clientele

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MARKETING & BUSINESS HIGHLIGHTS

• Built and scaled multiple service-based businesses across fitness, wellness, equine, and cleaning sectors
• Consistently attracted referral-based and high-value clientele
• Implemented pricing strategies aligned with premium positioning
• Leveraged relationship-based marketing to drive organic growth
• Maintained long-term client retention and repeat business

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EDUCATION

Business Management & Marketing
Kankakee, Illinois, USA | 1999

Diploma – Advanced Massage Therapy
MaKami College | Calgary, Alberta, CAN  2017

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LICENSES & CREDENTIALS

• Registered Massage Therapist (RMT)

•ISSA Personal trainer

• crossfit Level 1

• Crossfit kids/teens

•crossfit olympic Lifiting

• crossfit gymnastics

• Rapid neurofascial reset specialist

• Red laser & Shockwave certified
• Licensed Insurance Agent
• ISSA Certified Personal Trainer
• Life Coach Certification

• Best selling author

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ADDITIONAL STRENGTHS

• Proven closer with strong negotiation skills
• Entrepreneurial mindset and business acumen
• Ability to build trust and long-term client relationships
• High-performance background and competitive drive
• Adaptable, self-directed, and results-oriented